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Programming guru Sir Charles Antony Richard Hoare talked about a different kind of design, but his comments accurately summed up the Infiniti Essence concept car long before it was conceived: "There are two ways of constructing a design. One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult." For its 2009 Geneva show car, Infiniti's design team chose the latter.