Sep
4th
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ONTARIO - arrive alive DRIVE SOBER(R) joined with the OPP to remind Ontarians to plan ahead this holiday weekend: "Call home, take a cab, use designated drivers or stay overnight". These strategies have formed the back bone of the arrive alive DRIVE SOBER campaign since 1989 and were praised this summer in a University of Regina research paper: "Social marketing campaigns aimed at preventing drunk driving". Full story...