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Ask most Americans what single word comes to mind when they think of Volvo, and they are likely to say, “safety.” No other automaker has so burned the safety message into our brains than Volvo has over decades of advertising and brand management. Naturally, Volvo continues to capitalize on that reputation with the all-new 2011 S60, which integrates more active and passive safety systems than ever before, including a groundbreaking new pedestrian-protection system.