The latest auto news, reviews, prices, product and vehicle releases. Aug
11th
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Change comes to the F-150's engine bay
Traditionally, pickup trucks were sold with a combination of brand bravado and bragging rights. But paradigm seems to be shifting. According to Ford, 70 percent of full-size truck buyers wish for an improvement in fuel economy, and a whopping 32 percent are willing to abandon their loyalties and buy another brand.
Photo Gallery: 2011 Ford F-150 Powertrain First Look - Automobile Magazine