Feb
9th
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Work truck and big diesels help grow the Ram brand.
Brand loyalty and brash claims aside, figures -- particularly those tied to pricing and performance -- help automakers move pickups in an increasingly competitive full-size truck market. Chrysler's Ram Trucks division is apparently no exception, as officials talked some interesting figures during the company's press conference at the Chicago Auto Show.
Photo Gallery: 2011 Ram Tradesman and Ram HD - 2010 Chicago Auto Show - Automobile Magazine