Auto News 5

It seems that small car icons always come from Europe-the Volkswagen Beetle, the Fiat 500, the Mini Cooper. But looking at the Ford Start, one begins to wonder whether an American car company also could make a truly enduring small car. We think this coupe-and it is a coupe, not a hatchback-is supercool, which is not surprising given that the design team had a 1956 Porsche Speedster and a 1960 Alfa Romeo Giulietta Sprint Zagato in the studio while they worked on the Start. The concept is built on a shortened Fiesta platform and features a direct-injected, 1.0-liter turbocharged three-cylinder, Ford's smallest powerplant yet to get the EcoBoost treatment. The tiny turbo is headed for production, but the Start isn't. That's too bad, because the Start definitely deserves a go.