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The event marks the first time 3-D footage will be broadcast in a public area. As a part of the takeover, Honda will run 3-D CR-Z commercial footage on the Times Square HD screen and Sony will provide 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D. Full story...