JAPAN: Nissan partner develops unique brand for China

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Nissan's Chinese joint venture partner Dongfeng Nissan Passenger Vehicle Company (Dongfeng Nissan) has confirmed a new brand Venucia (Qi Chen in Chinese) and will develop the first new model for launch in 2012. Dongfeng Nissan will then sell passenger cars under both Nissan and Venucia brands in China. Full story...