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18th
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The Nissan Cube may look cooler and the Scion xB may be more refined, but the Soul still brings its own Korean flair to the burgeoning cheap-'n'-boxy segment.
With the small car category gaining strength, more and more automakers are looking to make their pint-size offerings stand out from the masses. Based on the entry-level Rio, Kia's brand-new 2010 Soul fits this mold well, its heavy revisions allowing it to compete with the squarish likes of the Scion xB and the Nissan Cube, not to mention the less funky progenitor of the modern box cars, the Honda Element.
Photo Gallery: 2009 Kia Soul - Kia Compact SUV Review - Automobile Magazine