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29th
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First with the Mini E and next with the BMW ActiveE, Rich Steinberg is the BMW Group's point man in the U.S. for electric vehicles.
When did you start leasing the Mini E?
The car debuted in November 2008, and we opened up applications - we got about 1800 for 450 slots. We started deliveries in May and June 2009.inline_mediumwraptextright0032825136/green/news/1005_rich_steinberg_interview1005_z_06+rich_steinberg+with_mini_e.jpgtrue
Photo Gallery: Rich Steinberg Interview - BMW Group Electric Vehicles - Automobile Magazine