Auto News 5

The time is right: The wait is over. Scion rolls into Canada today, with 45 dealers in Montreal, Toronto and Vancouver, bringing vehicles and a new automotive experience to young, style-conscious Canadian drivers. "There's a new demographic of drivers in Canada - younger drivers who demand a new type of vehicle and a new style of doing business. And today, they can finally get that from Scion," said Larry Hutchinson, Director of Scion in Canada. "Scion now offers a full line-up of distinctively styled, well-equipped models, a unique in-dealer and online experience, and a new business model designed to address the needs of a new generation." Full story...