Auto News 5

For more than a decade, auto shows held in Korea came and went unheralded, undervalued and unappreciated, being snubbed by foreign manufacturers (and even domestic manufacturers) who chose the likes of Tokyo - and more recently Beijing and Shanghai - to display their latest vehicles. Hyundai and Kia, the two largest car companies in Korea, usually accepted its tour of duty by unveiling showcars every two years, more out of obligation than anything else. But with a slew of concepts such as the Hyundai Blue-Will, Kia VG and Renault Samsung eMX making their debuts in Seoul this year, there are positive signs that attitudes are starting to change.