Auto News 5

It seems that small car icons always come from Europe-the Volkswagen Beetle, the Fiat 500, the Mini Cooper. But looking at the Ford Start, one begins to wonder whether an American car company also could make a truly enduring small car. We think this coupe-and it is a coupe, not a hatchback-is supercool, which is not surprising given that the design team had a 1956 Porsche Speedster and a 1960 Alfa Romeo Giulietta Sprint Zagato in the studio while they worked on the Start. The concept is built on a shortened Fiesta platform and features a direct-injected, 1.0-liter turbocharged three-cylinder, Ford's smallest powerplant yet to get the EcoBoost treatment. The tiny turbo is headed for production, but the Start isn't. That's too bad, because the Start definitely deserves a go.

Proof that the car market is overloaded with excess brands and a confusing of miasma models, the Ford Motor Company has terminated Mercury's long run. Production will end later this year for the four remaining models-Grand Marquis, Mariner, Milan, and Mountaineer. Approximately 1700 dealers currently offering the brand will move on to other endeavors such as Lincoln sales. The hop, skip, and jump through Mercury's history that follows is our fond farewell to the car named after the messenger to the gods.

1937: Against his near-senile father's intuitions, Edsel Ford identified an opportunity for a new brand positioned between mainstream Fords and upscale Lincolns. The hope was to raise the competitive game against GM's thriving Buick, LaSalle, Oldsmobile, and Pontiac nameplates.