Auto News 5

Back in the summer of 2003, after polarizing Japan for three years as the Toyota bB, the defiantly quadrilateral Scion xB polarized America. Those who got it, loved it; those who didn't, definitely didn't. Like it or not, though, the xB birthed a new brand and stoked its youthful target demographic. Fast-forward almost six years, and we prepare to welcome to America the 2010 Kia Soul, a kimchi-flavored take on the xB and, without question, the wackiest thing to come out of Korea since M*A*S*H. It's similar to the xB in size, specification, and price, and it's identical in aim. Can it cause a similar commotion?

I took the Kia Soul for a 10-mile blast around Ann Arbor. First things first, the car looks great. It's obvious that Kia is trying to imitate Scion with the Soul's styling, but who cares? It's cool. Our test car's red interior is a bit much, but it works. It's great to see a Korean company having some fun with its designs.