For the first time ever, Volvo Cars is launching a global communication platform. The theme is "There's more to life than a Volvo. That's why you drive one". The aim is clear:
"Volvo is to be perceived as a brand that stands out from the crowd, one that is bolder, inspires passion and is at the same time refined," says Michael Persson, global marketing communications director at Volvo Cars.
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Volvo Cars is recalling 26,000 cars worldwide due to faulty software that causes engine problems.
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China's Geely Automotive said on Wednesday its parent company wants to bid for Ford's Volvo Car.
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Volvo's curvaceous new saloon caught in production trim without camouflage for the first time
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Swedish sports coupe gets an update.
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Volvo Car Corporation will unveil the 2011 C30 at the 2009 Frankfurt Motor Show on September 15, revealing a vehicle with a new front end and a sharper sport chassis with the optional R-Design package. The C30 is a two-door premium compact with a glass hatch and seating for four. The vehicle will become available in Canada in the first half of 2010 and prices will be announced closer to on-sale date.
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Ford's Volvo unit, which is up for sale, reported sales in China up 42% in the first eight months of the year to 12,000 units, about the same as it sold in the whole of 2008.
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Following the launch of the international mobile site in March, the Swedish car maker will soon be making it into 20 markets.
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Volvo Car's Indian unit, which only entered the market last year, expects industry sales of luxury cars to rise to about 10,000 this year from about 7,000 last year and to keep growing in double-digits for some years.
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Chinese carmaker Geely is the only firm to have submitted a 'concrete' bid so far for Ford's up-for-sale Volvo Cars unit, according to Swedish business newspaper Dagens Industri.
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The new 2011 Volvo C70 that will be introduced at the Frankfurt Motor Show September 15 will reveal a new front end, rear end and minor changes to the interior design. The vehicle will continue to offer a three-piece retractable hardtop, seating for four and world-class safety. With the mid-cycle refresh, Volvo Car Corporation intends to heighten the desirability factor of the vehicle.
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Volvo hard-top handed fresh look and will bare all at Frankfurt show
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Showcasing a series of sporty visual features, the R-DESIGN package also adds a specially tuned sports chassis and sharper driving characteristics, enabling customers to enjoy the XC60's practicality together with more dynamic handling and distinctive styling.
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Volvo truck shipments fell 54% year on year last month with one analyst saying he saw no signs of an upturn.
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Volvo's pioneering City Safety technology has been named winner of the Best Car Safety Device at the new BusinessCar Techies awards. City Safety is designed to minimise the risk of collisions at low-speeds and is fitted as standard to all Volvo XC60 models.
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British supercar maker fits 650bhp Volvo V8 to its latest £200,000 Ferrari-baiting hypercar
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GamesCom, Europe's largest trade fair for interactive games, opens today in Cologne, Germany, for the first time. More than 400 exhibitors will present the latest within the area of interactive entertainment electronics. Also present is Volvo S60 Concept - the star of Volvo's popular computer racing game "Volvo The Game" - now with over half a million users.
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