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13th
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For the first time ever, Volvo Cars is launching a global communication platform. The theme is "There's more to life than a Volvo. That's why you drive one". The aim is clear:
"Volvo is to be perceived as a brand that stands out from the crowd, one that is bolder, inspires passion and is at the same time refined," says Michael Persson, global marketing communications director at Volvo Cars.
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