Tata in turmoil – brand crashes to seventh at home

Stay connected Subscribe to our RSS feed

Tata wholesale deliveries collapsed by 56% in September, way more than the overall Indian market's 23% fall after a 31% dive in August. The brand not only dropped a long way behind third placed Mahindra but Toyota, Honda and Renault overtook it. Worse, something once unthinkable could happen in October: relegation to eighth by a new-to-India make.